HellasVeg decided to carry out a study on the eating habits of Greeks and especially to record their preference for animal or vegetable proteins.
The study is also supported by EVU and its results will be comparable to other similar studies that EVU has conducted in 10 other European countries. Through this study, the exact consumption trend of Greek households in matters related to vegetarianism, meat-eating, fish and egg consumption will be revealed for the first time.
The study also aims to quantify these preferences and compare them with those defined in the European anti-cancer policy, as well as international trends for healthy human nutrition.
We remind you that the WHO, in its announcement in 2015, states that the consumption of 50 gm of red meat daily leads to an 18% increase in the risk of colon cancer and also that the research of the European Consumer Organization (BEUC) estimates the consumption of red meat in Greece at level of 54.2 kg, i.e. at 150 gm per day.
The study has been undertaken by Kantar Greece SA, one of the largest market research companies in Greece. It combines the global know-how of the KANTAR Group – the largest global network of research, insights & consultancy – in terms of the most modern market research methodologies and tools with an in-depth understanding of the most important sectors of the Greek economy. This particular combination ensures a full understanding of the needs of its clients and the essential consultative interpretation of research results providing directions that are immediately usable.
HellasVeg (Association of Greek Vegetarians) aims to promote the vegetarian lifestyle in Greek society, without exclusions and dogmatisms, but also to encourage the modern man to take responsibility for himself, both towards himself and the environment.