EDOAO: SECOND GREEK STATE BRANCH IN CANADA

EDOAO: SECOND GREEK STATE BRANCH IN CANADA

The penetration of Greek wines in Canada is now gaining strong foundations, as a result of the targeted programs implemented by EDOAO in the Canadian market with the support of the embassy and consular authorities and the Ministry of Rural Development and Food.

OPENING

Significantly, yesterday Canada’s monopoly LCBO, the world’s largest spirits importer with a turnover of $5.5 billion Canada, opened its second store for Greek wines in Mississauga (Ontario) under the name Destination Collection Greece. The first store is located in Danford in Toronto. In this positive development, as noted in a statement by EDOAO’s president, Kostas Efstathiou, in addition to the programs, last year’s visit of the top executives of the LCBO in our country for an introduction to Greek wine in its production areas (Nemea, Santorini, Naoussa, Attica, Arcadia, etc.) contributed decisively to this positive development. He added that the visit – which was carried out with the cooperation of EDOAO and Enterprise Greece and the valuable assistance of the embassy’s General Counsellor for Economic and Commercial Affairs, Dionysis Protopapa – led to a 150% increase in exports in value terms in the first five months of the year.

WALK AROUND TASTING IN TORONTO

On the occasion of the opening of the LCBO store, EDOAO organized a walk around tasting in Toronto on the same day with the participation of 30 Greek wineries. It is noted that the event, which is a major event for Greek wine, will probably receive wider publicity in Canada, as it coincides with the organization of the Toronto Economic Forum, where Greek government officials will also participate.