Greece will be the honored country at the 18th China International Spirits Expo, the largest exhibition of the beverage industry in western China, which will be held in April, in the Chinese city of Luzhou, Sichuan Province.
The exhibition gathers every year the largest exhibitors from China, as well as abroad, while contracts exceeding 5 billion euros are signed as part of it. In 2018, 1,200 businesses with 5,000 product labels participated, while the number of visitors exceeded 3 million. Even last year, despite the pandemic, the exhibitors reached 1,100, while the honored country was Argentina. This year, with China opening up after the coronavirus, the exhibition is expected to far surpass last year’s numbers.
The ambassador of Greece in Beijing, Evgenios Kalpyris, expressed the satisfaction of the Greek side for its participation as an honored country in this year’s exhibition, in a meeting with a delegation of the Municipal Authority of the city of Luzhou and representatives of the organizers, who visited the Greek Embassy for the officialization of the cooperation. “The exhibition, beyond its sectoral interest, is a multi-level event that offers the possibility of exchanges and collaborations in other sectors as well, such as tourism or culture,” Mr. Kalpyris pointed out.
The Greek participation in the exhibition will be coordinated by the Office of Economic and Commercial Affairs of the Greek Embassy, while, as noted by the Greek Ambassador, the main objective of the Greek mission will be to take advantage of this year’s dynamic Greek presence to create relations and strengthen human ties with the Chinese producers and professionals but also with the ordinary citizens of western China.
The Chinese city of Luzhou, with a population of 5 million, is considered the birthplace of the famous Chinese liquor Baijio (something equivalent to ouzo in Greece), and has a long tradition of 23 generations of making spirits, with the origin of its most famous label, Luzhou Laojiao, reaching the Qin and Han dynasties (221 BC-220 AD)