Almost 95% of consumers in Greece state that they are satisfied with the operation of e-commerce, as fraud phenomena do not often appear in practice. This results from the sectoral research on e-commerce carried out by the Competition Commission, from which a series of inhibiting factors for the development of the sector emerge, both from the consumer and business side.
According to the findings of the survey published by the Commission, key inhibiting factors for making online purchases include transport costs, product delivery times, concern about possible fraud and the absence of a cash on delivery option.
It also appears that consumers are more demanding in terms of the features they expect Greek online stores to meet compared to foreign-based ones, but tend to prefer the former with a view to strengthening Greek stores.
From the business side the main obstacles are:
- The high cost of setting up, operating and promoting, which affects small businesses the most.
- Difficulty for businesses to access financing for their e-commerce activity.
- Lack of the necessary planning and organization knowledge.
- Series of obligations and bureaucratic procedures.
- Difficulty or complete inability of businesses to access data, which does not allow them to adapt to the needs of consumers, their trading habits and preferences.
- Cost of using payment services, in particular the cost of procurement of technical equipment (POS) and the high fees of banks for electronic transactions, which affects small businesses the most.