Increase in turnover in online super market shopping

Increase in turnover in online super market shopping

The online super market industry boomed in the first three quarters of 2023, with consumers continuing to choose online stores for their needs. In the first three quarters of 2023, online super market turnover growth was 15% and reached €220 million in retail prices including VAT, not including Q-Commerce players with their own warehouses such as eFood Market, Pop Market, Rabbit & Wolt Market and players partnering with local grocery stores such as Box and Instashop that are continuously gaining share in the Greek market. Also noteworthy is the 9% increase in orders, compared to the same period in 2022.

According to Convert Group, compared to the same period in 2022, the categories that increased in value (€) of online shopping were: +30% in pet products, +18% in stationery and cleaning products, +14% in beverages and soft drinks, +14% in frozen food, +11% in fresh food, +10% in baby products, +9% in bakery products, +8% in packaged food, +7% in toiletries and beauty products, while other items increased in value (€) of online purchases by 12%.

Finally, Monday is the most popular day for online household shopping, with 16.7% of total orders placed on this day. Friday follows a similar trend, with 16.3% of total orders placed on Friday.