Ice creams with zero sugar and fewer calories are gaining popularity

Ice creams with zero sugar and fewer calories are gaining popularity

New trends and special flavors have been observed in recent years in the ice cream category, as a significant percentage of Greek consumers are looking for healthier food options with fewer calories. In this context, many different products have started to take their place in the refrigerators. One of the prevailing trends is ice creams with zero sugar and fewer calories, while there are now plenty of options for vegan ice creams, produced mainly from pea protein with ingredients such as coconut oil and dark chocolate. Also, family packages are now a trend, which are presented reinforced in the portfolios of companies. At the same time, the collaboration of many ice cream brands with other well-known brands in chocolates, cookies, etc. is also typical. In the refrigerators today one can find ION ice cream,

Lacta, Papadopoulou, m&m’s and many more similar products. And despite the big problems caused in 2020 by the pandemic leading consumers to new buying behaviors, ice creams proved to be a resilient product category that was favored by the lockdown in the warm months. Ice cream sales rates increased during the period of restrictive measures and forced stay at home, due to pandemic.