Domestic industries turn to innovative dairy products

Domestic industries turn to innovative dairy products

Market data over the last few years show an absolutely upward trend in the demand and consumption of processed food by Greek consumers, with the percentage of this food increasing in terms of its place on the table of the Greek household.

According to a survey, most of the products included in the wider superfoods market have a high and growing consumption in our country. Specifically, among the main foods consumed by Greeks that are not known as superfoods, olive oil stands out, with an almost absolute 93% in 2019, and fresh vegetables (91%), fresh fruit (90%) and honey (81%), followed by chocolate-cocoa (67%), green tea (48%), tahini (41%), pomegranate (34%), cranberry-cranberry (31%), saffron-croutons (19%) and kefir (17%). Similarly, among the well-known superfoods, royal jelly (9%), sea buckthorn (9%), apricot kernel (5%), safflower (5%), hemp seed oil (2%), black quinoa (2%), olive leaves (2%) and donkey milk (1%) have started to gain consumer preference. Most of these are the base or extra ingredient in high-consumption products such as milk, yoghurt, cereal bars and juices.