In previous decades, Greek consumers were wary of ready-to-eat meal solutions when visiting a mini market. Now, however, modern lifestyles require quick preparations that will meet the needs of the family.

In addition to ready-to-eat meals, which simply require heating, growth has recently been seen in the ready-to-eat sauce category. Major food manufacturers (e.g. Barlla, Knorr, Kyknos etc.) have launched a wide range of codes that ideally accompany pasta, which could also boost the shelves of small retailers. At the same time, several smaller companies are also active in the category and are coming to offer a more traditional “air” to ready-made sauces. The reason jarred sauces are being chosen by consumers is that they are designed to accompany one of the most popular food categories, that of pasta. Despite the rapid price increases seen recently, pasta and sauces are still affordable categories that appeal to every age group.