Healthy snacks are “high” in preferences

Healthy snacks are “high” in preferences

Modern consumers, especially the younger ones, are demanding less and less sugar in products and the use of substitutes, with the “protagonist” of the category being the herbal sweetener stevia. With the shift of the consumer public to healthier options, limiting sugar has become a “one way” for big industries, as the modern lifestyle seems to identify with more beneficial options and move away from products that are considered “guilty”. A dominant trend are the snacks with superfoods, as in our country there have been innumerable cookie codes with tahini, peanut butter, honey and other superfoods, which are usually combined with oats. At the same time, dried fruit snacks and sugar-free superfood bars are also gaining ground. Dark chocolate has also gained a strong presence, which is identified in the minds of consumers as a healthier option compared to milk chocolate. Berries are one of the most famous foods in the superfoods category, as they are mostly used in sweet snacks and in GREECE. Superfoods contain an unusually high amount of antioxidants, vitamins, trace elements and minerals and contribute to better physical and mental health. According to market data, Greeks consistently choose them, especially when it comes to getting sweet snacks.