Greek honey is a stable value for consumers

Greek honey is a stable value for consumers

Despite the fact that the coronavirus has caused changes in the eating habits of Greeks, several products linked to the culture of the country still play an important role at the consumer’s table.

Indeed, in the midst of a pandemic, products such as honey are part of the Greek diet. The health benefits of honey have been known since ancient times. It is thought to shield the body against various viruses, helping to build a strong immune system. Many supermarkets are now placing traditional Greek products on their shelves, among which honey is a firm recommendation for their customers. These businesses seem to have been vindicated in the midst of the coronavirus, as consumers, due to quarantine, have ‘switched’ to Greek honeys. At the same time, products made from Greek nuts, such as peanut butter or almond butter, have strengthened their position on the market during the pandemic period as they are considered to be of higher quality by the buying public.

A wide range of Greek spreads are now also available, such as jams made from 100% fruit and reduced sugar, while tahini is consistently preferred by a significant part of the consumer base.