FMCGs turnover improved by 11.8%

FMCGs turnover improved by 11.8%

On a positive note, compared to the previous year, the back-to-school period for organized food retailers has moved forward, according to recent data from NielsenIQ.

More specifically, in the weeks before and after the opening of schools, i.e. the 36th and 37th, the total turnover in organized retail increased by 11.1%. Excluding new store openings, growth was slightly more modest at 9.7%. The biggest contributor to this positive trend were the fast-moving categories (FMCGs), which showed an improved turnover of 11.8%, while both the fresh products on scales (+10.8%) and the bazaar categories also moved positively (+3.8%).

For FMCGs in particular, despite growth in turnover (+11.8%) across the market, sales volumes showed a significantly lower rate of growth, at +0.7%, suggesting that the increased turnover comes from inflationary price adjustments, for all fast-moving categories.

Categories linked to the opening of schools (milk, cookies, juices, stationery, etc.) showed significant growth, with most growing at a double-digit rate. Indicatively, packaged bread is reported at +29.2%, stationery at +14.7%, cereals at +11.6% and packaged juices at +8.2%.