Barba Stathis: Quadruple distinction at the Frozen Food Innovation Awards

Barba Stathis: Quadruple distinction at the Frozen Food Innovation Awards

BARBA STATHIS stood out again this year at the Frozen Food Innovation Awards 2023, collecting four awards, reflecting its commitment to sustainable development and continuous modernization.

In particular, the company was awarded a Gold Award in the “Materials & Packaging Technology” category for its “We Choose” product line, which scored the highest in the category, in addition to winning the Platinum award for the best frozen food product solution. The technologically advanced packaging material is an innovative proposition in the market, as it makes it 100% recyclable and at the same time suitable for microwaving.

At the same time, BARBA STATHES was awarded a Gold Award in the category “Advertising campaign for the consumer”, for its “Let’s Cook…” range, which, through a targeted advertising campaign, strategically highlighted the particular advantages of its products, focusing on their ease and speed of preparation. At the same time, it is underlined that the advertising campaign used all available communication channels, recording significant results.

Finally, the new 360° Plant based meal product line Barba Stathis, which offers complete plant-based meals with pea protein in a variety of tasty combinations, won the Silver Award in the “Meals & Snacks” category for its taste, ease of preparation and high nutritional value. At the same time, emphasis was placed on the creative visuals and the 100% recyclable packaging material.